Blog

  1. Recall Preparedness 101: Vetting Your Supplier

    Get ahead of your risk for recall by working with trusted suppliers who exhibit these three signs of trust. There are hundreds of potential sourcing partners all over the globe. Duck from France, lamb from Australia, green-lipped clams from New Zealand. Today’s pet parents are asking us to reach to the ends of the earth […]

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  2. Pet Food Packaging: 3 Trends to Follow in 2019

    New market conditions and consumer values are transforming the face of an increasingly diverse pet food aisle. In today’s pet food aisle, pet parents expect to find a diverse menu of products that meet not only their pets’ nutritional needs but also their own values. These values used to be relatively basic – maybe something […]

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  3. 3 Secrets to an Attractive and Economical Pet Food Bag Design

    How to design memorable pet food packaging while keeping costs in check for you and your customers An increasing number of pet parents are becoming more educated about the range of pet food options and more discerning with what they choose to feed their four-legged kiddos. For these customers, the product’s nutritional makeup and ingredient […]

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  4. Pet Food Packaging 101: Designing Your Perfect Bag

    From closures to materials, learn about key decisions you’ll need to make in the packaging process. When you think about your pet food product packaging, your first thought might be the breed you’ll feature on the package graphic, or which icons can best showcase the nutrition that lies inside. But it’s important to remember that […]

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  5. Manufacturing a Standout House-Brand Product for the Pet Food Aisle

    How to collaborate with your manufacturer to develop a high-quality pet food product that’s truly the whole package. While pet food shopping in a brick-and-mortar store is an individual experience, there are trends that may be unique to your business and your customers. When a pet parent comes into your store, are they expecting to […]

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  6. Formula for Success: Considerations in Developing a Private Label Pet Food Program

    Where are your customers looking first: the ingredient list or the price tag? Learn how to strike the right balance in your house-brand pet food. Nowadays, it is not uncommon to see honor student bumper stickers beside those showing love for Fido and Fluffy – or even a “granddog” or “grandkitty.” This cultural shift in […]

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  7. Why Retailers Are Creating Private Label Programs: Pet Food and Beyond

    A look at retailers who have found success in developing their own house brand and the consumer habits and market conditions driving this trend. There’s no denying that online shopping has its perks. You can quickly compare prices, browse customer reviews and take your time in researching the best choice. But although e-commerce growth rates […]

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  8. Palatability and Pet Food: Building a Successful Private Label Brand

    Learn why palatability plays a role in creating a private label brand that makes both the pet and owner happy and gives your brand a reliable name. Whether you’re providing low-cost kibble or a premium product that emulates some of the big brand names, your goal is to have satisfied customers. What’s the best way […]

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  9. Palatability and Pet Food: What Is It Really and Why Does It Matter?

    If customers’ pets won’t eat your proprietary brand, that’s a problem. That’s where palatability comes into play. Find out how to produce a pet food that is both nutritious and delicious.  Retail customers are an interesting bunch. They want pet food that is tasty and provides nutrition and nourishment for their pet. They also look […]

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  10. What Does SQF Certified Mean?

    Everything retailers and pet food brands need to know about this common label–and what questions you should be asking of your manufacturer. Pet food manufacturers often tout their SQF certification, and for good reason. SQF certification is a quick way to communicate a dedication to food safety and quality. But what does it really mean? And […]

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