Blog

  1. Formula for Success: Considerations in Developing a Private Label Pet Food Program

    Where are your customers looking first: the ingredient list or the price tag? Learn how to strike the right balance in your house-brand pet food. Nowadays, it is not uncommon to see honor student bumper stickers beside those showing love for Fido and Fluffy – or even a “granddog” or “grandkitty.” This cultural shift in […]

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  2. Why Retailers Are Creating Private Label Programs: Pet Food and Beyond

    A look at retailers who have found success in developing their own house brand and the consumer habits and market conditions driving this trend. There’s no denying that online shopping has its perks. You can quickly compare prices, browse customer reviews and take your time in researching the best choice. But although e-commerce growth rates […]

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  3. Palatability and Pet Food: Building a Successful Private Label Brand

    Learn why palatability plays a role in creating a private label brand that makes both the pet and owner happy and gives your brand a reliable name. Whether you’re providing low-cost kibble or a premium product that emulates some of the big brand names, your goal is to have satisfied customers. What’s the best way […]

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  4. Palatability and Pet Food: What Is It Really and Why Does It Matter?

    If customers’ pets won’t eat your proprietary brand, that’s a problem. That’s where palatability comes into play. Find out how to produce a pet food that is both nutritious and delicious.  Retail customers are an interesting bunch. They want pet food that is tasty and provides nutrition and nourishment for their pet. They also look […]

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  5. What Does SQF Certified Mean?

    Everything retailers and pet food brands need to know about this common label–and what questions you should be asking of your manufacturer. Pet food manufacturers often tout their SQF certification, and for good reason. SQF certification is a quick way to communicate a dedication to food safety and quality. But what does it really mean? And […]

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  6. Traceability in Pet Food Manufacturing: Where Safety Meets Marketability

    Pet food consumer trends and heightened regulatory oversight have made pet food traceability systems more important than ever.   A pet food manufacturer’s ability to trace product sources through the supply chain has always been a critical responsibility. However, due to recent changes in the industry, what once was a focus on concerns related to […]

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  7. The Case for Environmental Monitoring, an Optional but Valuable Component of Pet Food Safety

    As a reliable method of detecting salmonella, Listeria and other pathogens of concern, why is environmental monitoring (EM) only now garnering serious consideration from many pet food manufacturers? Although deemed by many to be the last line of defense against hidden and harmful pathogens, some pet food manufacturers had historically did not see the need […]

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  8. Ensuring Food Safety: 3 Questions to Ask Your Pet Food Manufacturer

    Whether your prospective partner has a sterling reputation or had a recent recall, it is prudent to dig a little deeper to confirm their current commitment to pet food safety standards.  When choosing a manufacturing partner for your pet food, you might begin your search like you would many things: with those who have the […]

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  9. The Food Safety Modernization Act (FSMA): What It Means for Pet Food Manufacturing

    For the first time, pet food safety programs will be regulated by the U.S. Food and Drug Administration (FDA). Find out what this means for your manufacturer — and your product.   Historically, the FDA’s oversight of pet food manufacturing has been limited. Similar to its role in managing the safety of human food, the […]

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  10. Just like Humans, Pets Need Vitamin A to Stay Happy and Healthy

    As an essential part of pet nutrition, Vitamin A is responsible for nurturing physical development, night vision, and supporting a healthy immune system in pets. When missing, it can cause deficiencies that could result in anything from muscle weaknesses to complete night blindness in the most severe cases.  The National Research Council Academy of Sciences […]

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