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A visual guide to

Creating a pet food

Whether you’re looking to create a product that’s grain-free, breed-specific, kibble with inclusions or something completely new, you’ve come to the right place. Follow along the steps below to see how it works.

Click Tap barking dog ICONS FOR MORE INFORMATION

peas single pea single pea 2 single pea 3 apple apple apple apple
Step

INQUIRY

Determine your project specs.

dog feeding bowl

Type

  • extruded kibble

    Extruded
    Kibble

  • baked treat

    Baked
    Treat

  • baked kibble

    Baked
    Kibble

  • cans

    Cans

two dolar signs

Tier

  • one dolar signs

    Value

    A safe, quality product at an affordable price

  • two dolar signs

    Mainstream

    Formulation that places an equal amount of weight on digestibility, and palatability

  • three dolar signs

    Premium

    Higher-quality ingredients, focused on palatability and digestibility

  • four dolar signs

    Super Premium

    Highest-quality ingredients, often including exotic options

calendar

Timeline

Typical Custom Formula Manufacturing Timeline

  • Step 1 Months 1-3

  • Step 2 Months 4-6

  • Step 3 Months 7-9

  • Step 4 Months 10-12

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Formula

  • HOUSE FORMULA

    House Formula

    Approximately 6 months
    to initial manufacture date

    We offer 20+ house formulas, ranging from mainstream to super premium

  • CUSTOM FORMULA

    Custom Formula

    Approximately 12-months
    to initial manufacture date

    Bring your blue-sky concept to us, and let our in-house formulators and vetted supply partners help make it a reality.

Step

QUOTE

Formula and costs based on your exact needs.

bowl

Ingredients

Sweet Potatoes
Sweet Potatoes
Tapioca
Tapioca
Wild-caught Salmon
Wild-caught Salmon
Lamb
Lamb
Alligator
Alligator
Wild Boar
Wild Boar
Duck
Duck
Rabbit
Rabbit
Guinea Fowl
Guinea Fowl
Bison
Bison
Kangaroo
Kangaroo

AND
MANY
MORE

Formulation

Formulation

2

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Location

Location

location map

Geographic details

Headquartered in Ogden, Utah, American Nutrition has additional facilities located in Hazleton, Pennsylvania, and Woodland, Washington.

volume

Volume

4

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shipping

Shipping

5

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Step

PACKAGING

Create a product that stands out on the shelf.

Bag Style

Bag Style

  • STAND UP POUCH

    Stand Up
    Pouch

    For packages 1-8 lbs., popular option for treats

  • Quad Seal Bag

    Quad Seal
    Bag

    For small and large-volume bags 3-40 lbs; offers 4 panels

  • Flat Bottom Bag

    Flat
    Bottom Bag

    For bags 2-25 lbs; offers a large design canvas

  • Pinch bottom Bag

    Pinch
    bottom Bag

    For larger-volume bags, typically on bottom shelf

Material

Material

Pick a packaging material

Pick a packaging material

Design

Design

Design the perfect packaging

Design the perfect packaging

Choose a design that stands the test of time – and regulatory authorities. At American Nutrition, we focus on designing attractive, budget-friendly packaging that complies with the latest industry guidelines.

Get OUR DESIGN Guide Get OUR DESIGN Guide

Compliance

Compliance

4

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check Checkpoint: Purchase Order Receipt

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Step

MANUFACTURING

Quality in the making.

Sqf-certified

Sqf-certified

SQF Level 3–certified facilities

SQF Level 3–certified facilities

All of American Nutrition’s facilities are audited against the SQF Food Safety Code and SQF Quality Code annually. We are continually reducing process variation and implementing process controls to maintain the same level of certification.

Food Safety

Food Safety

Robust Food Safety Program

Robust Food Safety Program

We maintain an industry-leading food safety quality system by continuously raising the bar on our protocols and manufacturing processes. Products manufactured at American Nutrition facilities meet or exceed strict FDA, AAFCO, and USDA standards.

GET our Pet Food Safety Guide GET our Pet Food Safety Guide

Production Trials

Production Trials

Production Trials

Production Trials

Production trials are necessary to confirm the integrity of a formulation, product size and shape, and ensure density for package filling prior to package sizing. Palatability and packaging trials may also be performed for quality assurance

GET our Palatability Guide GET our Palatability Guide

Production

Production

From warehouse to their house

From warehouse to their house

Today’s pet parents demand high quality products from a brand they can trust. Make sure that you choose an established manufacturer who is committed to product quality and safety.

WHY AMERICAN NUTRITION?

Cutting-edge nutritional science. Quality that surpasses standards.
Branding and marketplace intelligence.

Whether you’re a retailer looking to develop, revise or expand your consumer pet food brands, or a pet food brand seeking a co-manufacturer capable of producing exceptional products, American Nutrition can deliver. Because after 40-plus years of helping retailers and brands develop market-leading pet food from concept to distribution, American Nutrition knows what works.

CONTACT US