It’s not news that more and more pet owners consider their pets to be members of their families – and they want to feed them that way. As a result, these pet parents are paying particular attention to what goes into the production of their fur babies’ food. This Pet Food Industry article looks at trends in cat food and treats, in particular, and includes insight from American Nutrition’s SVP of Co-manufacturing and Customer Brands Steve Mills. According to Mills, healthy, nutritious and palatable pet food is very important – and affordable premiumization of cat food is up and coming.
Read the full article here.